The main event was the tech giant's highly anticipated first foldable phone, the iPhone Duo.

Users can ask the assistant to do things like "Create a cart for my Saturday tailgate for 25 people and include some brunch items," or "Build a cart for easy school lunches and after-school snacks," Shipt says.

Instacart is the latest app to bake a conversational AI assistant into its platform.

The updates indicate that Google is looking to position AI Mode as an AI travel agent of sorts, as it's moving beyond simply helping users find information to actually handling parts of the trip-planning and booking process.