AI Automationβs PR Problem: Businesses Keep Selling What it Can Do, Not Why it Should Be Trusted
28 August 2026 at 19:11
By James Hilditch, co-founder and executive creative director, BearJam AI automation has a messaging problem, but itβs not about capability. Itβs about trust. Most businesses selling AI-powered services talk about speed, scale and output. Far fewer talk about the human oversight behind those results, the limitations that still exist, or what any of it means [β¦]